Content Ideas For Galleries

Strategies / Key Principles

Making content for your gallery can seem a pretty intimidating task if you’re new to the world of social media marketing.

And it’s no surprise why, honestly.

The potential for growth with content is massive, but the wrong approach could cost you the attention of many people.

Just look at how many people use a platform such as Facebook every month, according to the official Facebook business page.

It’s over 2 billion monthly 🤯

There are several strategies and types of content. The first overarching component is “Paid or Organic.” Perhaps another blog post will discuss which is suitable for your gallery in another article. I often get asked this: Can I just use paid ads? As if to stroke a hand with a magic wound? The evergreen strategies use a hybrid of both. This ensures a steady stream of followers/engagement, with a boost around the calendar art year and exhibitions.

Secondly, the format of long or short form content is probably another article in it’s own right.

The only content available in the last 10 years was the occasional documentary on TV or a behind-the-scenes/interview on Youtube. There is a massive opportunity to engage with your audience and collectors through the medium of content.